NikeTown Runners / Brand visual system across print and digital media
The logo reflects the red color for NIKE+ in the form of a very common for every hardcore runner bandage tape.
The yellow lines represent the common yellow curb lines typical for any city and communicates to the urban London runners.
Role: Concept, Direction, Design
Creative Director: Duan Evans, AKQA
Bespoke RFID registration chip
Club homepage on NIKE+
Various registration kiosk screens
Large LCD screens wall in NikeTown